Custom Market Research & Voice of Customer:
End-to-end qualitative and quantitative research designed to validate, enrich and contextualise Beacon intelligence. Including desk research, voice-of-customer studies, product testing, value proposition and positioning research, and launch readiness.
Custom Market Research to Complement Beacon data:
Primary Research
Qualitative market research (i.e. 1:1 expert interviews)
Quantitative market research (i.e. surveys with experts)
Secondary Research
External secondary data analysis and visualisation
Desk research (i.e. insights consolidation, literature review, online resource compiling & analysis)
Business Needs
Competitor Intelligence
Market Landscape
Opportunity Sizing and Go/No Go Decision
MVP and Concept Testing
Value Proposition, Positioning and Message Testing
Sales Materials Testing
Customer Unmet Needs
Thought Leadership Content Generation
Search